5 Things Churches Should Avoid to Stand Out

In an era dominated by social media, churches find themselves at a crossroads where effective communication is paramount for reaching their communities. However, in the pursuit of visibility, some churches unintentionally contribute to the noise rather than standing out. Here are five things churches should avoid to set themselves apart from the social media clutter, and by doing them, we’ve seen churches explode with up to a 2000% increase in their reach and engagement!

1. Resist the Temptation of Over-Promotion

Social media platforms should not serve as mere bulletin boards for promoting every church event. A cluttered feed filled with event announcements can dilute the core messaging of a church. To stand out, church leaders need to reassess their content strategy. If a significant portion (4-5 of the last 10 posts) of recent posts revolves around event promotions, it’s time for a pivot. Engage followers with meaningful content that gets people conversing, and reflects the church’s values and mission, building a narrative that resonates beyond the next Sunday.

2. Embrace Social Media as an Ally, Not an Enemy

While some may view social media as a necessary evil, it’s crucial for churches to recognize its immense value. Over 80% of your community engages with social media in some capacity, making it a powerful tool for outreach. Rather than treating it as burden to manage, churches should leverage social media to reflect the light the world needs. Thoughtful, engaging content can build bridges and create meaningful connections with both believers and non-believers.

3. Speak a Language Everyone Understands

Churches often unintentionally alienate potential followers by using insider language, commonly known as Christianese. Communicating biblical truths doesn’t require watering down beliefs, but it does demand intentionality in language. Church leaders should scrutinize their content through the lens of someone unfamiliar with Christianity, ensuring clarity and relevance. Non-believers may not read the Bible, but they do read Christians…every day. Therefore, choosing words carefully can bridge the gap and make the message accessible to a wider audience.

4. Let Data Drive Your Strategy

Personal biases can cloud judgment, especially when it comes to choosing the primary social media platform. Church leaders must set aside their preferences and focus on the data and analytics. Understanding where the target audience spends its time online is crucial for effective outreach. Example: If you find that actually Facebook is the preferred platform for the community, prioritizing it over personal favorites like Instagram is essential to maximize impact.

5. Ditch the Exclusive Language

Addressing your social platform audience with “Hey, *Church Name* family!” may unintentionally create a sense of exclusion for those outside the church walls. In a post-Christian culture, assuming that outsiders automatically desire to be part of a perceived family is no longer accurate. Churches should rethink their social copy to ensure it is inclusive and welcoming to those that don’t believe…yet, acknowledging that the audience extends beyond the physical congregation.

In conclusion, churches seeking to make a meaningful impact on social media need to be intentional, strategic, and aware of their messaging. By avoiding these common pitfalls, churches can break through the noise, connect with their communities, and stand out in a crowded digital landscape.

As always, we at D373 are here to help you and equip you with all you need, so schedule a call with us today to see how we could partner together to better reach your community.