At Design373 we have made as our mission to market to the Community and the Crowd. These are part of the concentric circles that many churches utilize. The circles are listed as the Community, the Crowd, the Congregation, the Committed and the Core. All of the circles get smaller as they move in. We have as our focus marketing to the outer two circles. It has been our experience that most churches are doing a pretty effective job with internal marketing to the Congregation, the Committed and the Core.
We define the Community as the people who have never heard of your church, and the Crowd as those who will come to your doorstep for a visit. We view our entire strategy for your church through these lenses. The Community strategy involves web work, social media work, special event campaigns, message graphics, and anything else that will create your voice in the Community. We also try to build a strategy for utilizing your congregation as ambassadors for your church in your community.