Scope of work
Nashville First Baptist Church is a 200 year old church in the heart of downtown Nashville. This great church is right at the end of honky tonk row and is surrounded by Urban millennials. The first thing we did in creating the rebrand for them was to do a study of the demographics both within the church and within a 10 mile radius of the church. Once we completed this we understood more of the challenges with their current brand. We created a simple and fresh brand for them and a new website that would position them to reach their community. We began to create a monthly magazine for them that helped them get their message into the community. The magazine shares stories of life change as well as highlighting all of the excitement surrounding this church. Nashville First is making a difference for the Kingdom in downtown Nashville and we are honored to be part of it!
Nashville’s new logo draws elements and inspiration from the church’s rich history and architecture. The stained glass in their sanctuary provided the shape which makes up the mark in the logo. The lettering was inspired by the familiar signage on the building. The new logo is fresh and new but also feels familiar to those in their community.
Custom designed, fully responsive website template using WordPress as CMS.
Nashville’s First Connections is a monthly magazine highlighting events and stories from within the church and in the community.
Social Media Strategy
We monitored and evaluated Nashville’s current social media strategy and provided a strategy that they could implement.
1,024 average weekly impressions and a 30% increase in followers
“We are so excited to partner with Design373 to get our message and ministry into the heart of our community.”
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View more of our recent work below.